Dan Clark

Dan Clark

  • Named by Achievers N. America/Europe as one of the top ten speakers in the world
  • Adventurer/Journalist
  • New York Times best-selling author

Travels from Salt Lake City, Utah

Keynote Fee: Contact Forte Speakers


Dan Clark is CEO of an International High Performance Consulting Firm; University Professor;  an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career;  a New York Times Best Selling Author;   Adventurer; Journalist; a Gold Record Songwriter/Recording Artist; and one of the most sought after speakers on the platform today.

In 2005 Clark was inducted into the National Speakers Hall of Fame. Achievers North America and Achievers Europe named Clark one of the top ten speakers in the world.

Since 1982, Clark has spoken to 4 million people, in 4,500 audiences, in 50 countries, on six continents, to groups as diverse as Fortune 500 companies, NASA,  Super Bowl Champions, the United Nations World Congress, and our combat troops in Iraq and Afghanistan.

Clark is a primary contributing author to the Chicken Soup for the Soul series. He wrote 20  best-selling books, including Puppies for Sale, which Paramount Studios turned into a film starring Jack Lemmon. As a master storyteller, Clark has been published in more than 40 million books, in 40+ languages. He has appeared on more than 500 television and radio programs, including Oprah and Glenn Beck, and was the cover story in Millionaire magazine.

Clark’s inspiring life includes soaring to the edge of space in a U2 spy plane; flying fighter jets with the Air Force Thunderbirds; racing automobiles at Nurburgring; carrying the Olympic Torch in the 2002 Winter Games; serving on the international Board of Governors (for Operation Smile) and the U.S. Secretary of the Air Force (National Civic Leaders Board).



It is not enough to say, “I will do my best.” We must succeed at doing that which is essential. It is critical, therefore, that we get a regular “check up from the neck up” and laugh, think, feel and re-energize. Research shows that we learn more, remember more, commit to more, and more willingly accept the challenges of change when we are entertained.


“It is not enough to say I will do my best. We must succeed at doing that which is necessary. What is necessary is determined by why we do it. Once we answer why, figuring out the ‘how-to’ is simple.”

“Today you’ve never been this old before, and today you’ll never be this young again. Right now matters. Be all you can be. You’ll make a lousy somebody else.”

“Reason leads to conclusions, but it is emotion that leads to action. All the information in the world is not going to make a person successful. It’s like the guy who has three PhDs: one in philosophy, one in psychology, one in sociology; he doesn’t have a job but at least he can explain why.”

“We can’t coach results, we can only coach behavior. We can’t say, ‘sell more’ or ‘go out and win.’ We can only raise expectations through an attitude adjustment and better our own past best personal performance through perfect practice. Winning then takes care of itself.”

Clark will take you on an emotional roller coaster ride to a place you’ve never been before, based on the realization that everything required to take yourself and your organization to the next level is already inside of you and your people.


It’s not all about team – teams lose. It’s about winning! Are you working with a group that is confusing activity with accomplishment, and realizing that the popular concept of “turning me to we” is not improving your organizational performance? Maybe it’s time to work with someone who has actually played on, coached, and worked with championship teams. I love to share the Ten Commitments required to identify, attract, develop and retain winners, and teach how to help them continue to make winning personal as a unified well-oiled machine.


“When you put a hard-to-catch horse in the same field with an easy-to-catch horse, you usually end up with two hard-to-catch horses. When you put a sick child in the same room with a healthy child, you usually end up with two sick children. To be disciplined, healthy and great we must associate with the disciplined, healthy and great ones.”

“It’s not all about team – teams lose. Whoever said it’s not whether you win or lose that counts probably lost. Companies are going bankrupt as you read this and they have a team. Obviously there is no “I” in team, but there are two “i’s” in winning. The first “i” represents individual excellence – a commitment to self and never being the weak link. The second “i” represents interdependent collaboration – a commitment to others. Yes it’s about team, but the teams that win and continue to win, have the greatest number of “I” players on them.”

“If you are not training every day, and relentlessly pushing yourself to your ultimate capacity and potential as a human being, someone else, somewhere else, is. When you meet him, he will win.”

“Increasing our frequency of feedback not only allows us to change our behavior before it’s too late, but we can pick the most appropriate behavior in each moment to maximize our performance and minimize our chances for failure. It’s better to prevent and prepare than repent and repair”

Clark will remind your people that we don’t win on game day; we win during our week of perfectly-practiced behavior. “If we sweat more in peace, we will bleed less in war.” Flawless execution is achieved only through a relentless work ethic. Most of all, an unwavering sense of unity is imperative–based on mutual trust that each person in the organization is talented, wanted, respected and needed to win.


Wealth flows through you, not to you. If price and money become the focus of conversation, it means the presentation is weak and the relationship is non- existent. Anybody can make a presentation. Anyone can serve a customer. Our relationships must connect both on and off task, with a sensitivity that everybody likes to buy, nobody wants to be sold, and everybody likes to do business with a winner.


“You can get anything in life you want, if you are willing to help enough other people get what they want.”

“We become the average of the five people we associate with the most. Therefore, we must be willing to pay any price, and travel any distance to associate with extraordinary human beings.”

“The only place from which a person can grow is where he or she is. We must go where they are physically and emotionally. Only there can we gently invite them to buy or improve.”

“The sale does not begin until the customer says,”No.” More than 44% of sales professionals quit after the first sales call; 24% quit after the second call; 14% quit after the third call; 12% quit after the fourth call. 94% of sales professionals quit after the fourth call, and 60% of all sales are made on the fifth call. If money becomes the topic of conversation, the presentation is weak and the relationship is non-existent.”

“Customer Service is not a department; it’s a philosophy of life based on what you are willing to do that no one else will do.”

Creating Customer Service Delight is a series of activities shared by everyone in the organization designed to enhance the level of customer satisfaction before, during and after a purchase, by creating the feeling that a product or service has exceeded the customer expectation.


What if great is not good enough? Great is not always best, it’s only always relevant, depending on what we compare it against. If you could get your hands on the “Twelve Highest Laws of the Universe” that only game-changing leaders and extreme achievers live by, would you be interested?


“We don’t see things as they are – we see things as we are. When we get the man right, the world is right.”

“A leader needs one thing – followers; not compelled because of authority, but inspired to volunteer because you have taught them correct principles and allowed them to govern themselves.”

“There is a set of laws irrevocably decreed before the foundations of this world upon which all increase and desired results are predicated. When we obtain any increase or achieve any desired result it is by strict obedience to that specific law upon which it is predicated. Failure to obtain or achieve comes from disobedience to the related laws.”

Your people will leave Clark’s session with an inspiring understanding that some things are true whether we believe them or not; everybody is entitled to their own opinion, but nobody is entitled to the wrong facts; and that we shouldn’t believe everything that we think. They will be reminded that successful managers are efficient in ‘doing things right,” and successful leaders are effective in ‘doing the right things.’  However, significant leaders relentlessly pursue a daily path of personal refinement and peak performance that creates and perpetuates both efficiency and effectiveness.


“Dan Clark is one of the great teachers of our time and is a world-class talent on taking people from where they are to where they want to be. Having Dan as our closing main platform speaker at MDRT speaks volumes of the high respect we have for this man and his message. Being around Clark increases your personal power, productivity and passion for living.”   Philip E. Harriman, President of Million Dollar Round Table

“Wow! Clark was absolutely wonderful and one of the very best speakers we have ever had at our National Convention! Clark really did his homework and tailored his presentation exactly as we requested. His material was spot on and his delivery was fabulous. We got unbelievably positive feedback from the attendees on Clark’s session as he was by far their favorite speaker.  His take on increasing sales and delivering an amazing customer experience was fresh and innovative and his long standing ovation showed how well he was received. Clark and his manager Laura were a breeze to work with and made me look like a hero!!!”   Beth Kitchen, Event Coordinator, GNC Stores

“Dan knocked it out of the park with a long standing ovation! As an international organization that has produced countless conventions over the years, who has hired many of the biggest name speakers in the world, Clark took our meetings to a new level as I received more positive comments about his speech than any other guest speaker we have ever had. It was right on the money. Dan played a huge part in making this a very successful event and we will definitely use him again in our most important meetings!”  Nathan Ricks,  One Team Global,  NuSkin

“I have watched professional athletes, outstanding educators, and Hall of Fame speakers perform at the highest levels, and my friend and colleague Dan Clark is one of the very best I’ve ever seen. He is the consummate gentleman, a fierce competitor who refuses to lose, a master teacher, polished professional, and an experienced expert in building winning teams. Guaranteed, Clark will fire up and unify your people to win your biggest games – in sports, in business, in life!” Jim Tunney PhD, CPAE, Cavett Award Winner

“Dan really hit the mark. He touched many of my employees’ concerns and issues, and he did it with passion, humor and exuberance. I have never seen our 1,600 employees more engaged in a presentation. I know we are now a safer and more unified team because of Dan and his much needed message. I highly recommend Dan Clark for any business that is trying to enhance teamwork and instill safety in its workforce.” Chuck Spencer, President, Washington River Protection Solutions, URS Corporation